Tuesday, 22 December 2009 19:27

Why is your Domain Name Important to you?

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A domain name is the name by which an organisation's presence is identified on the internet

Your choice of domain name can have a big impact on the image and prestige of your company and also has an influence on the success of your activities on the world wide web. At present there is not a great deal of regulation controlling who can have what domain name. This is good in one sense since it gives a company freedom to choose the most appropriate name. However it also means that the name or names you want can easily be registered by someone else, even if those names have less relevance to them than to you. If you are too late with your registration the chance to choose the name you want may possibly be lost forever!

So even if you are taking your time in assessing how, or even whether, you should be present on the internet you would be well advised to take steps now to protect those names which will be of importance to you in the future. Fortunately this is easy to do and doesn't cost a fortune.

Registering suitable domain names on the internet will provide you with unique identifiers for your company, brand, products, etc. Once registered, no-one else can use that name.

As there are many companies with similar names, it is important to register a suitable domain name for your company as soon as possible. The most popular domains in the internet community are the UK (.co.uk) and the US/International (.com) domain names. Here in Australia the most common and popular one is the .com.au domain. The rules of registration for most domains used to allow an individual, or company, to buy any domain name regardless of any relevance to their name or trademarks outside the internet medium. That is less true nowadays as large corporations try to protect their expensively marketed image and brand names but it is still relatively a free-for-all environment.

To get an australian domain name you need to be registered as a buisness and supply either a ABN or ACN before purchasing your Australian domain name.

Last modified on Tuesday, 30 November 1999 10:00
Dan Hetaraka

Dan Hetaraka

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