Wednesday, 30 December 2009 10:11

How to understand the data in Google Analytics

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The moment you set up your account and insert Google's JavaScript into your pages, Google Analytics has great charts that will give you an overview of your site's performance, if you know how to read them.Here we are going to discuss a few details on how to interprate the data from Google Analytics and also watch a couple of really great videos that will have you understanding all this data like a pro. So lets get started.

First take a look at this 10min video:

See Where Your Traffic Comes From

Are you getting most of your traffic from search engines? Is there a blog that links to your pages and generates a bunch of traffic? Here's how to find out.

1. In the lower right-hand corner of the Dashboard you'll find your site's top 5 most-accessed pages. Click on any of these.

2. Below the chart on the right hand side, you will see a heading labeled Landing Page Optimization. Click on the link beneath it labeled Entrance Sources.

3. Beneath the chart, you'll see a table. This table lists all the places your users came from to visit your site.

  • In the first column to the right of the source name is the number of pageviews your page received from that source.
  • The next column tells how many of those were unique pageviews - someone coming to your page who had not been to that page before in the time frame you're reviewing.
  • Time on Page tells you how much time, on average, users from that particular source spent on the page in question.
  • Bounce Rate shows how many people from that specific source left your site after looking at that page, without viewing another page.
  • % Exit shows how many people from that specific source went to another site from that page. (This number may be lower than the Bounce Rate number; if they close the window or shut down their browser, it is not considered exiting.)
  • When you set up certain financial measurements in the Goals section, Google will crunch the numbers to show you how much return you're getting with the $ Index column.

3. If you want to get information on other pages, under the Content menu on the right, click on the Content by Title menu item. You can now go through all of your content to learn information on every page!

4. Return to the main dashboard by clicking on the word Dashboard in the upper-left corner.

Last modified on Wednesday, 30 December 2009 10:30
Dan Hetaraka

Dan Hetaraka

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