Statistics & Tracking (2)
Since websites first appeared, people have analysed what was happening on their sites. It started with simple counters on personal pages to track the number of visitors. Now we have sophisticated software that can tag and compare site visitors so you know exactly what they're doing on your site. In the days of the dot com boom there was a perception that you could put up a website and millions of people would flock to your site. You could make a fortune in a year! Sanity has returned and we're back to the tried and true strategies for real people running real businesses online. Analysing your traffic has assumed a new importance. In fact, stats are the essential tool to measure and manage a business or a website successfully.
How to understand the data in Google Analytics
The moment you set up your account and insert Google's JavaScript into your pages, Google Analytics has great charts that will give you an overview of your site's performance, if you know how to read them.Here we are going to discuss a few details on how to interprate the data from Google Analytics and also watch a couple of really great videos that will have you understanding all this data like a pro. So lets get started.
First take a look at this 10min video:
Google Analytics is one of the best tools out there for analyzing traffic on your website. With a little bit of setup, it will give you an enormous amount of information about who is coming to your site, what they're looking for, and how they're getting there. In fact, it has so much information that it can be overwhelming! Don't let it scare you away. With just a little training, you too will be able to use Google Analytics like a pro.
