This article was taken from a post written by Glenn Gabe at http://www.reelseo.com/youtube-ranking/. It covers a real important issue surrounding YouTube videos and the exposure you can potentially get from those videos. It was such a good post I thought I would share it here with all of you so we could understand the importance of Youtube but also how to use such a site to your advantage. The post follows:

I attended Search Engine Strategies New York a few weeks ago and covered the conference via Twitter and blogging. I had a blast at the conference and attended some outstanding sessions during my three days at SES.  One session that I always enjoy attending is Video SEO (since I do a lot of VSEO work).  It’s great to hear from the panelists and compare what they are presenting to what I’m seeing with my own projects.

I was excited to see that Greg Markel from Infuse Creative was one of the panelists this year. If you don’t know Greg, you should.  He knows his stuff and always brings a real world perspective to his presentations.  This year he covered YouTube ranking factors.  The session ventured beyond the traditional “optimize your title, description, and tags” and introduced various community factors that also impact rankings.  By the way, YouTube’s own Matthew Liu was also on the panel and it was interesting to watch Matthew’s reaction as Greg presented the various factors.  I watched carefully, to say the least.  If I remember correctly, Greg’s advice to the audience was, “we should all ask Matthew a lot of questions during this session…” I think everyone got their money’s worth based on the information shared about YouTube optimization.