A domain name is the name by which an organisation's presence is identified on the internet

Your choice of domain name can have a big impact on the image and prestige of your company and also has an influence on the success of your activities on the world wide web. At present there is not a great deal of regulation controlling who can have what domain name. This is good in one sense since it gives a company freedom to choose the most appropriate name. However it also means that the name or names you want can easily be registered by someone else, even if those names have less relevance to them than to you. If you are too late with your registration the chance to choose the name you want may possibly be lost forever!

So even if you are taking your time in assessing how, or even whether, you should be present on the internet you would be well advised to take steps now to protect those names which will be of importance to you in the future. Fortunately this is easy to do and doesn't cost a fortune.

Often, before publishing content we either do not perform any keyword research, or perform it on a so and so basis. Therefore we don't give us a chance to get free traffic from search engines. In is this post I will hope to explain briefly how to plan and organize your keyword research.

Many of us make the mistake of assuming that a ranking for one generic term related to their site will turn their website into a profitable success. However, it is a fact that targeting multiple terms will not only drive traffic, but also lead to that all-important conversion.

Good planning and a systematic approach to get the best results from your keyword research can only do this. Here's a brief outline how you should approach the challenge of keyword research.

Because you’re using the Wonder Wheel to analyze keyword relationships for site structuring, the obvious place to start is with your site keyword – or the topic for your site.

From there, the “branches” off the keyword may be logical category ideas – the branches off them may be logical subcategories – and so-on.

(Obviously, by then analyzing the traffic, value and competition around the keywords in Market Samurai – and focusing on high traffic, low competition, high value keywords – you’ll be able to focus your site structure onto the most profitable keywords.)