The moment you set up your account and insert Google's JavaScript into your pages, Google Analytics has great charts that will give you an overview of your site's performance, if you know how to read them.Here we are going to discuss a few details on how to interprate the data from Google Analytics and also watch a couple of really great videos that will have you understanding all this data like a pro. So lets get started.

First take a look at this 10min video:

Google Analytics is a powerful tool for monitoring all aspects of your websites traffic, from referral's to search engine activity. And like any application designed to do so much, Google Analytics comes with a rather steep learning curve, which can be intimidating at first. This page is designed to ease you into the application and teach you how to use Google Analytics.
Google Analytics is one of the best tools out there for analyzing traffic on your website. With a little bit of setup, it will give you an enormous amount of information about who is coming to your site, what they're looking for, and how they're getting there. In fact, it has so much information that it can be overwhelming! Don't let it scare you away. With just a little training, you too will be able to use Google Analytics like a pro.

Contrary to popular belief, domains do not expire when they say they do. If the owner of a domain does not renew by the expiration date of the domain, the domain goes into “expired” status. For 40 days, the domain is in a grace period where all services are shut off, but the domain owner may still renew the domain for a standard renewal fee. If a domain enters this period, it is a good first indicator that it may not be renewed, but since the owner can re-register without penalty, it can also just be a sign of laziness or procrastination.

After 40 days are up, the domain’s status changes to “redemption period”. During this phase, all WhoIs information begins disappearing, and more importantly, it now costs the owner an additional fee to re-activate and re-register the domain. The fee is currently around $100, depending on your registrar. When a domain enters its redemption period, it’s a good bet the owner has decided not to renew.

Finally, after the redemption period, the domain’s status will change to “locked” as it enters the deletion phase. The deletion phase is 5 days long, and on the last day between 11am and 2pm Pacific time, the name will officially drop from the ICANN database and will be available for registration by anybody.

A domain name is a combination of letters and characters, together with a domain extension, that can be used as the basis of your web address and email address. So google.com.au is a domain name; www.google.com.au and adwords.google.com.au are web addresses and steve@bizweb.com.au and This e-mail address is being protected from spambots. You need JavaScript enabled to view it are email addresses.

What characters can be used?
Domain names can ONLY include the letters a to z, the numbers 0 to 9 and the hyphen (-), nothing else. No spaces, underscores (_), etc. Email addresses can also use underscore and full stop before the @, e.g. This e-mail address is being protected from spambots. You need JavaScript enabled to view it would be valid, as would This e-mail address is being protected from spambots. You need JavaScript enabled to view it or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Domain name extensions
There are many domain name extensions, global ones like .com, .net, .org, .info and .biz;; AU domains such as .com.au and national domains for all nations on the planet, .fr, .de, .jp, .it, etc. There are some national domains that have taken on a global significance, for instance the national domain of Tuvalu in the South Pacific, .tv, is used globally by multimedia and television companies. The .ws domain of Western Samoa is used globally as an acronym of "website".

Making use of your domain name
When you register a domain name you have control of it but you cannot yet make use of it. To create a web site or use it for email you need web hosting.

A domain name is the name by which an organisation's presence is identified on the internet

Your choice of domain name can have a big impact on the image and prestige of your company and also has an influence on the success of your activities on the world wide web. At present there is not a great deal of regulation controlling who can have what domain name. This is good in one sense since it gives a company freedom to choose the most appropriate name. However it also means that the name or names you want can easily be registered by someone else, even if those names have less relevance to them than to you. If you are too late with your registration the chance to choose the name you want may possibly be lost forever!

So even if you are taking your time in assessing how, or even whether, you should be present on the internet you would be well advised to take steps now to protect those names which will be of importance to you in the future. Fortunately this is easy to do and doesn't cost a fortune.

Link Building is an important part of Search Engine Optimisation, and is a practice of getting other websites to link to yours. Link Building with quality backlinks is amongst many important aspects considered by search engines, while determining the rankings of a site. Therefore, creating backlinks is one of the most important tasks you can undertake to promote your website with the search engines.

When it comes to using the Search Engine Optimization technique for a website, Links pointing to a particular website is one of the most dominant off-page factors. Link building is vital but at the same time, a very lengthy and extensive task to perform. The reason why many webmasters are on a lookout for some shortcut options to increasing backlinks, is because most of them do not have the time and the endurance to carry out a genuine link building campaign.

This article was taken from a post written by Glenn Gabe at http://www.reelseo.com/youtube-ranking/. It covers a real important issue surrounding YouTube videos and the exposure you can potentially get from those videos. It was such a good post I thought I would share it here with all of you so we could understand the importance of Youtube but also how to use such a site to your advantage. The post follows:

I attended Search Engine Strategies New York a few weeks ago and covered the conference via Twitter and blogging. I had a blast at the conference and attended some outstanding sessions during my three days at SES.  One session that I always enjoy attending is Video SEO (since I do a lot of VSEO work).  It’s great to hear from the panelists and compare what they are presenting to what I’m seeing with my own projects.

I was excited to see that Greg Markel from Infuse Creative was one of the panelists this year. If you don’t know Greg, you should.  He knows his stuff and always brings a real world perspective to his presentations.  This year he covered YouTube ranking factors.  The session ventured beyond the traditional “optimize your title, description, and tags” and introduced various community factors that also impact rankings.  By the way, YouTube’s own Matthew Liu was also on the panel and it was interesting to watch Matthew’s reaction as Greg presented the various factors.  I watched carefully, to say the least.  If I remember correctly, Greg’s advice to the audience was, “we should all ask Matthew a lot of questions during this session…” I think everyone got their money’s worth based on the information shared about YouTube optimization.

Often, before publishing content we either do not perform any keyword research, or perform it on a so and so basis. Therefore we don't give us a chance to get free traffic from search engines. In is this post I will hope to explain briefly how to plan and organize your keyword research.

Many of us make the mistake of assuming that a ranking for one generic term related to their site will turn their website into a profitable success. However, it is a fact that targeting multiple terms will not only drive traffic, but also lead to that all-important conversion.

Good planning and a systematic approach to get the best results from your keyword research can only do this. Here's a brief outline how you should approach the challenge of keyword research.

If you happen to play around on the internet a bit then you have probably heard about them. Online Webinars I mean. Chances are that you may have been invited to attend an online webinar or even attended one in the last few months. Webinars are a new craze that is taking the Internet Marketing community by storm. And there is a good reason for this. Sharing information to potential clients online is one of the best ways to teach people about a particular topic and its very easy to implement on your own.

Webinars allow you to service a large amount of clients or customers at any one time which has taken the limit of one-on-one training to a whole new level.

Nowadays everyone seems to talk about Google. Google has become a part of the everyday english language.

So what makes it so popular and great

Well the answer lies in these facts.

Google is the only search engine that has the capability to search more than 9 million web pages (urls). It is able to crawl and index multiple pages at the same time and increase your chances of getting what you have been searching for. This returns only the most relevant results for your search term/query (keyword), website results are sorted so the  you are able to get the best information as the first results of the page and so on.