It's the Buzz word of online business, Search Engine Optimisation or SEO for short.

What is it? Can you benefit? How does it work? and Why is it so important?

Since I become obsessed with Internet Marketing, 3-4 years ago, I have seen all manner of strategies tips and tricks employed by Internet Marketers to manipulate, or somehow trick the search engines like Google, Yahoo and MSN into delivering first page rankings for sites in the hope that people searching will buy their overpriced, mostly useless information products.

(Disclaimer: not all info products or Internet Marketers fall into this category)

Since the wild west days of the Internet, 10 years ago, when search was dominated by a geek website called altavista.com, anyone building a website could trick the search engines into displaying pages that may have had the words in that you were looking for, but were very irrelevant, bordering on disgusting in some examples. Remember that?

Then Yahoo made it big and refined things a little, but they were also a place that was a huge directory to look at stuff, and you could get an email address. The funny thig is back then, you could put Yahoo into their search box, and not even see their site on the first position if at all on the page.

In enters Sergey Brin & Larry Page, with a way out concept on lets give the searching population relevant search results that don't just reflect the ability to find pages with specific words in them, but pages that are relevant, and related to the specific word or words, now known as a keyword.

(Keyword refers to the word or combination of words added to the search box, and found on the resulting page(s))

Google is an everyday word these days, and a huge number of Google Searches are performed every second. Over 50 Billion webpages are stored in the largest Super Computer in the world, at Google.

Search Engine Optimisation is what bridges the gap, and tells the Search Engines that your business is a market leader  in reference to teh Search Engine Querie or Keyword that was addded by your prospect.

So you can see how important this is for your business to have a high Search Authority for your products and services.

What if your competition is slightly better Search Engine Optimised than you are?

What if you get your website Search Engine Optimised and your competitors don't?

What would this mean for your business? (in both cases)

Contact the team at Bizweb to see how this will be of benefit to you.